Our mission
to inspire people to get the most out of their relationships and the world
around them. Healthy snacks for every gender and every age at any time they
feel for a snack or hungry. We provide customer a healthy, tasty by offering
variety of flavors, while having a good time enjoying you’re favorite lounge,
night club, or parties. We are constantly working to create innovative,
all-natural Chickpeas snacks. Our products meet the highest quality standards
and are 100% organic. Chickpeas are a source of incomplete protein, which means
they do not contain every amino acid you need for good health and helps lose
weight. We understand that in this evolving culture it’s more important to be
able to enjoy life to the fullest without sacrificing you innate desire to “want to be
strong and fit,” and we provide that at a reasonable price for consumers and
venders. When we set out to change the way you the world see’s entertainment we
have to take marketing to a new prospective “How can we reach our
customers?” but also “How should our customers reach us?” and even “How can our
customers reach each other?” We don’t see the healthy choice as a
choice, it’s an awareness that has become the standard of living. It is
necessary for a responsible company to measure success in how we are able to
address convenience and higher living standards inside of our business plans
and practices.
Objective
Objectives
for our first year of operation are twofold. Our first focus it to build that
brand and awareness to the consumer, allowing the consumer to recognize out
specifically placed products, and expect the quality and value we offer. Our
secondary objective is to place our product with high in bar and lounge
environment where we will be associated with clientele that will find the need
for our product more necessary. “Our goal is to lead customers where
they want to go before they know where they want to go.” We will
sell 4000 units monthly in the Las Vegas area including Clark county and
Henderson as well as Summerlyn. At our price point we will be able to expand to
surrounding areas within the first year.
After
reaching our expected goal at $500.000 by December 2016, we will have reached
the capital necessary to begin distribution state wide. “It all
begins with understanding our client’s dreams.” And making
them our goals.
Strengths
The
strengths of your brand lie in what we do best, whether it’s serving tasty
food, offering quality service at the customer service level “We decided
if we can put all the money possible into our customer service, word of mouth
will work in our favor.” Other strengths may consist of your pricing
structure, such as offering a lower-priced snack item than similar competitors
in our area. Other strengths may include serving a specific type of healthy
food not served elsewhere in the area.
Weaknesses
We rely on
the bartenders to provide the customer service direct to our customers the wait
staff may create a weakness for our brand but we are hoping “They’ve
focused on customer service and haven’t allowed themselves to be distracted by
other things,” since you’re dependent on them for the personal service they
provide to each bar. Another weakness may exist if we do not provide adequate
training on allergies and such to the staff. Other weaknesses may include not
getting consistent supplies that result in snack items not being available.
Relying on an outdated point-of-sale system or using paper to keep track of
ordering and stocking is a weakness, because there are better ways of
calculating our stockroom, order and financial needs.
Opportunities
We look for
opportunities that help out company increase its profits, such as expanding or
providing different types of snack choices. Taking advantage of trends related
to eating healthier may mean featuring more organic dishes or salads in more
participating B/L. Finding ways to generate more traffic during slow times,
such as in the afternoon, may represent an opportunity for growth. Selling some
of our snack products for people to buy and take home represents an opportunity.
Threats
Competing
Brands located nearby represent a threat to your business, especially if they
sell similar types of snack or have similar healthy choices. New B/L opening up
in your area also represent a threat, since area patrons have more options on
where to spend their dollars. Other threats consist of the potential rising
price of certain organic foods, a threat exists if you need to raise
prices or find new suppliers, because you may lose business.
Market
Revenue from Chickpeas Snacks consumable merchandise was $24.5
Hundred last year, an increase of 4.9% over the previous year, according to the
Bar and Lounge Merchandiser magazine's latest Bar Snack Report. Within the
industry, snacks and cold beverages are the largest product consumed and
these two categories are the driving force of the industry. “We
need to get smarter as a community as we assess how effective our brand
[strategies are].” The snack category grew at a rate of 7% last year, according to
the Automatic Merchandiser. According to the National Bar Association,
revenues from Bars and Lounge are expected to reach $321 million. “But in marketing,
benefits like advertising impact aren’t easily put into dollar returns. It
takes a leap of faith to come up with a number.” This is a
large and healthy industry in our economy, and suppliers to this industry are
expected to benefit from this growth. All of this indicates that a fast moving,
innovative company that can introduce enhanced products to
bars/lounge/restaurant customers stand to gain significant market share in
a relatively short time span. Chickpeas Snacks will market its healthy snacks
to two distinct market segments including; consumers, and suppliers.
Product
From Italy
one of the saltiest snacks basil Roasted chickpeas, for a real treat, roasting,
seasoning them makes for a crunchy, salty snack that tastes amazing and is
packed with fiber and protein challenges the idea that you can’t “Save Money.
Live Better.”
Chickpeas
belong to the legume family, which includes a variety of beans, peanuts,
soybeans and lentils. High in saturated fat might lower your risk of heart
disease. Chickpeas also offer specific health benefits, and consuming them
regularly boots your intake of a few key nutrients. Good in protein eating
chickpeas provides you with a vegetarian-friendly source of protein with every
cup of cooked chickpeas contain 15 grams. “Involving experts who know
the technology with customers who know the pain points’ this
snack contain rich source of dietary fiber. Food rich in fiber help keep
your colon health. Chickpeas also contain vitamins and minerals and
significantly boost your intake of manganese and folate. Chickpeas add flavor
and texture to a range of dishes. The mineral manganese helps support bone
development and wound healing and also helps carry out chemical reactions
important to your metabolism
Promotion
Chickpeas
will market its machines to three distinct market segments:
Consumers-
Will be able to purchase take home packages from novelty store and on-line at
our website “ Included in
this category are large institutional food service companies that engage in
vending operations as part of their overall food service business giving our
consumers more choices “We don’t have a marketing department; we have a
customer department.”
Distributors-
Companies that supply bars and lounges with goods, services and supplies for
their operations.
Bars and Lounges Direct- By working
closely with these companies, we will customize their orders to meet their
specifications and to allow them to "brand" our snacks with their
products. They will either supply the promotional content or sell them our
branding and logos they can customize to their customers who will buy product
supply from these companies.
Distribution
The company has an initial start-up cost of approximately
$157,000 of which $125,000 will come from a ten year SBA loan. Short-term
borrowing will provide us with an additional $2,500 and the rest will be
provided by investment capital.
We expect to receive a 30% increase on net sales after
offshoring our manufacturing process to Japan, giving us the ability to sell
more unit at a reduced cost to the company. Allowing us to “give away
the house.” And reach our goals faster.
We project our monthly breakeven will by roughly $93,000 or
27000 package units. The attractiveness of our innovative healthy snack and
restaurant involvement will provide us with a sales level far above this
break-even point. We expect to generate $500,000 of net profit on $2.8 million
worth of sales in the first year following this success gives our team “an organized
way to share their passion and show their pride.”
Pricing
Nutts and
Brerrys- which includes a variety of beans, peanuts, soybeans and lentils and
is truly “a snack that is sacred.” Priced at $2 per package.
Good in
protein eating chickpeas provides you with a vegetarian-friendly source of
protein with every cup of cooked chickpeas contain 15 grams . Contain rich
source of dietary fiber. Food rich in fiber help keep your colon
health. Chickpeas also contain vitamins and minerals and significantly
boost your intake of manganese and folate. Chickpeas add flavor and texture to
a range of dishes. The mineral manganese helps support bone development and
wound healing and also helps carry out chemical reactions important to your
metabolism.
Multi-line-
These versatile, low-cost, easy-to-maintain snacks provide the end user with a
variety of healthy options and is what we consider “doing things
right”.
Chickpeas
customers will derive immediate and lasting value from our products. Our
healthy snacks, as shown earlier, will both expand existing markets and create
new ones. The ROI exceeds the industry norm of 12-18 months. The quality of the
products, as well as the attractive and distinctive design features, will work
to satisfy existing customers and to attract new ones.
