Target Market Strategy

Market

Revenue from Chickpeas Snacks consumable merchandise was $24.5 Hundred last year, an increase of 4.9% over the previous year, according to the Bar and Lounge Merchandiser magazine's latest Bar Snack Report. Within the industry, snacks and cold beverages are the largest product consumed and these two categories are the driving force of the industry. “We need to get smarter as a community as we assess how effective our brand [strategies are].” The snack category grew at a rate of 7% last year, according to the Automatic Merchandiser.  According to the National Bar Association, revenues from Bars and Lounge are expected to reach $321 million. “But in marketing, benefits like advertising impact aren’t easily put into dollar returns. It takes a leap of faith to come up with a number.” This is a large and healthy industry in our economy, and suppliers to this industry are expected to benefit from this growth. All of this indicates that a fast moving, innovative company that can introduce enhanced products to bars/lounge/restaurant customers stand to gain significant market share in a relatively short time span. Chickpeas Snacks will market its healthy snacks to two distinct market segments including; consumers, and suppliers.

Swot

Strengths

The strengths of your brand lie in what we do best, whether it’s serving tasty food, offering quality service at the customer service level “We decided if we can put all the money possible into our customer service, word of mouth will work in our favor.” Other strengths may consist of your pricing structure, such as offering a lower-priced snack item than similar competitors in our area. Other strengths may include serving a specific type of healthy food not served elsewhere in the area.

Weaknesses

We rely on the bartenders to provide the customer service direct to our customers the wait staff may create a weakness for our brand but we are hoping “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” since you’re dependent on them for the personal service they provide to each bar. Another weakness may exist if we do not provide adequate training on allergies and such to the staff. Other weaknesses may include not getting consistent supplies that result in snack items not being available. Relying on an outdated point-of-sale system or using paper to keep track of ordering and stocking is a weakness, because there are better ways of calculating our stockroom, order and financial needs.

Opportunities

We look for opportunities that help out company increase its profits, such as expanding or providing different types of snack choices. Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads in more participating B/L. Finding ways to generate more traffic during slow times, such as in the afternoon, may represent an opportunity for growth. Selling some of our snack products for people to buy and take home represents an opportunity.

Threats

Competing Brands located nearby represent a threat to your business, especially if they sell similar types of snack or have similar healthy choices. New B/L opening up in your area also represent a threat, since area patrons have more options on where to spend their dollars. Other threats consist of the potential rising price of certain organic foods, a threat exists if you need to raise prices or find new suppliers, because you may lose business.

Objectives

Objective

Objectives for our first year of operation are twofold. Our first focus it to build that brand and awareness to the consumer, allowing the consumer to recognize out specifically placed products, and expect the quality and value we offer. Our secondary objective is to place our product with high in bar and lounge environment where we will be associated with clientele that will find the need for our product more necessary. “Our goal is to lead customers where they want to go before they know where they want to go.” We will sell 4000 units monthly in the Las Vegas area including Clark county and Henderson as well as Summerlyn. At our price point we will be able to expand to surrounding areas within the first year.

After reaching our expected goal at $500.000 by December 2016, we will have reached the capital necessary to begin distribution state wide. “It all begins with understanding our client’s dreams.” And making them our goals.

Week 7COE The Pitch

The Pitch

From Italy one of the saltiest snacks basil Roasted chickpeas, for a real treat, roasting, seasoning them makes for a crunchy, salty snack that tastes amazing and is packed with fiber and protein.

Week 6 EOC me x 3

 Me X 3 

Description:

     Miracle begins with top notes of lychee, freesia, and citron. Mid notes of magnolia, ginger, jasmine and pepper rest atop sensual base notes cedar, musk, and woods.

Description:

     Product Description: FT0184-20B Vicky Women's

   Ship Weight (Pounds): 0.2

    Dimensions: 6"x3"x3"

   Product Specifications/Material Content: Plastic

  Includes: Tom Ford sunglasses - 100% UVA/UVB protection, comes with Tom Ford hard leather case and cleaning cloth

   Color: Gray pearl plastic frame and gray lenses

Description:

     The timeless essence of falling in love. Created for the woman who believes in true love, affection, warmth and togetherness. The fragrance of tender moments and the simple joys of life. Experience Ralph Lauren Romance with this 2.6 oz. Deodorant.

  Top Notes: Ginger, Chamomile, Lemon, Yellow Freesia, Rose

    Middle Notes: Lily, Carnation, White Violet, Lotus

    Base Notes: Exotic Woods, Patchouli, Oakmoss, White Musk

EOC: Week 4 New App

New App

With in the years I realize that parents are the most precious and valuable to have aside from your Owen kids. sadly but true parents become to be indispensable for them at least we all think that on our early days, between school, friends, work, and social life, referrer to parents for needs only. 

well I do think a app is necessary to update parents mood and emotional status, in a way that kids and or family members can receive a notification, that way we all will have happy parents and no risk of depression or loneliness feeling.

Week 3 EOC: My Demographics

New Born series on millennials in America

 Who likes to be labeled? No body we all hate labels specially back in high school when we were force some how into one of several groups: popular, nerds, jocks, sports kids and so on. Now depending on the year you were born the GI generation, Generation X, baby boomers and millennials. A generation is not necessarily having anything to do with its name; sometimes these names are very random and contingent on the year. The first that graduate high school in the year 2000, so the name millennial automatically came to mind. Some times the name was not so obvious, like Generation x, which ever was born between 19665 and 1980, did not exist while Howe and Strauss were writing Generations. Usually labels that are drive from the previous generation don’t tent to stick. 


http://www.npr.org/2014/10/06/349316543/don-t-label-me-origins-of-generational-names-and-why-we-use-them