Week 2 EOC: Boston Consulting Group - Video Games

                                  

Pac-Man and Frogger, Computer and video games have come a long way since the days of those who have play them. All ages enjoyed today's video games by players and backgrounds even parents are increasingly involved to assure that the ones their children play are age-appropriate.

The widening reach of indie titles allowed by the technology of smart phones and tablets. Clever, innovative, and fun these games are often beautifully illustrated. To ambitious dreamers the dream of starting a tiny game studio with two or three founders seems more feasible than ever to ambitious dreamers.

65% of American households play video games and this number is growing.  Video games have become quite popular over the last 30 years.

Japan and the US are the two single largest markets for video games.  Most gamers will tell you the two single largest markets for video games. To see how well consoles are doing relative to each other they tend to make the best comparisons. The Playstation3 sold 12.35 million units in the US. So far by comparison in Japan it has sold 4.58 million units, in combination with the international market it has sold 31.59 million units in total. So it shows that in general Japanese are more popular than Americans. The inverse unsurprisingly of this preference is found with the Xbox360 which sold 21.5 million units in America but only 1.23 million combined with the international market in Japan for a total of 37.14 million

 

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