Implementation

   Our mission to inspire people to get the most out of their relationships and the world around them. Healthy snacks for every gender and every age at any time they feel for a snack or hungry. We provide customer a healthy, tasty by offering variety of flavors, while having a good time enjoying you’re favorite lounge, night club, or parties. We are constantly working to create innovative, all-natural Chickpeas snacks. Our products meet the highest quality standards and are 100% organic. Chickpeas are a source of incomplete protein, which means they do not contain every amino acid you need for good health and helps lose weight. We understand that in this evolving culture it’s more important to be able to enjoy life to the fullest without sacrificing you innate desire to “want to be strong and fit,” and we provide that at a reasonable price for consumers and venders. When we set out to change the way you the world see’s entertainment we have to take marketing to a new prospective “How can we reach our customers?” but also “How should our customers reach us?” and even “How can our customers reach each other?” We don’t see the healthy choice as a choice, it’s an awareness that has become the standard of living. It is necessary for a responsible company to measure success in how we are able to address convenience and higher living standards inside of our business plans and practices.

   Objective

   Objectives for our first year of operation are twofold. Our first focus it to build that brand and awareness to the consumer, allowing the consumer to recognize out specifically placed products, and expect the quality and value we offer. Our secondary objective is to place our product with high in bar and lounge environment where we will be associated with clientele that will find the need for our product more necessary. “Our goal is to lead customers where they want to go before they know where they want to go.” We will sell 4000 units monthly in the Las Vegas area including Clark county and Henderson as well as Summerlyn. At our price point we will be able to expand to surrounding areas within the first year.

    After reaching our expected goal at $500.000 by December 2016, we will have reached the capital necessary to begin distribution state wide. “It all begins with understanding our client’s dreams.” And making them our goals.

    Strengths

    The strengths of your brand lie in what we do best, whether it’s serving tasty food, offering quality service at the customer service level “We decided if we can put all the money possible into our customer service, word of mouth will work in our favor.” Other strengths may consist of your pricing structure, such as offering a lower-priced snack item than similar competitors in our area. Other strengths may include serving a specific type of healthy food not served elsewhere in the area.

    Weaknesses

    We rely on the bartenders to provide the customer service direct to our customers the wait staff may create a weakness for our brand but we are hoping “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” since you’re dependent on them for the personal service they provide to each bar. Another weakness may exist if we do not provide adequate training on allergies and such to the staff. Other weaknesses may include not getting consistent supplies that result in snack items not being available. Relying on an outdated point-of-sale system or using paper to keep track of ordering and stocking is a weakness, because there are better ways of calculating our stockroom, order and financial needs.

  

   Opportunities

    We look for opportunities that help out company increase its profits, such as expanding or providing different types of snack choices. Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads in more participating B/L. Finding ways to generate more traffic during slow times, such as in the afternoon, may represent an opportunity for growth. Selling some of our snack products for people to buy and take home represents an opportunity.

    Threats

    Competing Brands located nearby represent a threat to your business, especially if they sell similar types of snack or have similar healthy choices. New B/L opening up in your area also represent a threat, since area patrons have more options on where to spend their dollars. Other threats consist of the potential rising price of certain organic foods, a threat exists if you need to raise prices or find new suppliers, because you may lose business.

    Market

    Revenue from Chickpeas Snacks consumable merchandise was $24.5 Hundred last year, an increase of 4.9% over the previous year, according to the Bar and Lounge Merchandiser magazine's latest Bar Snack Report. Within the industry, snacks and cold beverages are the largest product consumed and these two categories are the driving force of the industry. “We need to get smarter as a community as we assess how effective our brand [strategies are].” The snack category grew at a rate of 7% last year, according to the Automatic Merchandiser.  According to the National Bar Association, revenues from Bars and Lounge are expected to reach $321 million. “But in marketing, benefits like advertising impact aren’t easily put into dollar returns. It takes a leap of faith to come up with a number.” This is a large and healthy industry in our economy, and suppliers to this industry are expected to benefit from this growth. All of this indicates that a fast moving, innovative company that can introduce enhanced products to bars/lounge/restaurant customers stand to gain significant market share in a relatively short time span. Chickpeas Snacks will market its healthy snacks to two distinct market segments including; consumers, and suppliers.

    Product

    From Italy one of the saltiest snacks basil Roasted chickpeas, for a real treat, roasting, seasoning them makes for a crunchy, salty snack that tastes amazing and is packed with fiber and protein challenges the idea that you can’t “Save Money. Live Better.”

    Chickpeas belong to the legume family, which includes a variety of beans, peanuts, soybeans and lentils. High in saturated fat might lower your risk of heart disease. Chickpeas also offer specific health benefits, and consuming them regularly boots your intake of a few key nutrients. Good in protein eating chickpeas provides you with a vegetarian-friendly source of protein with every cup of cooked chickpeas contain 15 grams. “Involving experts who know the technology with customers who know the pain points’ this snack contain rich source of dietary fiber.  Food rich in fiber help keep your colon health.  Chickpeas also contain vitamins and minerals and significantly boost your intake of manganese and folate. Chickpeas add flavor and texture to a range of dishes. The mineral manganese helps support bone development and wound healing and also helps carry out chemical reactions important to your metabolism

    Promotion

    Chickpeas will market its machines to three distinct market segments:

    Consumers- Will be able to purchase take home packages from novelty store and on-line at our website “            Included in this category are large institutional food service companies that engage in vending operations as part of their overall food service business giving our consumers more choices “We don’t have a marketing department; we have a customer department.”

    Distributors- Companies that supply bars and lounges with goods, services and supplies for their operations.     

Bars and Lounges Direct- By working closely with these companies, we will customize their orders to meet their specifications and to allow them to "brand" our snacks with their products. They will either supply the promotional content or sell them our branding and logos they can customize to their customers who will buy product supply from these companies.

   Distribution

    The company has an initial start-up cost of approximately $157,000 of which $125,000 will come from a ten year SBA loan.  Short-term borrowing will provide us with an additional $2,500 and the rest will be provided by investment capital.

    We expect to receive a 30% increase on net sales after offshoring our manufacturing process to Japan, giving us the ability to sell more unit at a reduced cost to the company. Allowing us to “give away the house.” And reach our goals faster. 

   We project our monthly breakeven will by roughly $93,000 or 27000 package units. The attractiveness of our innovative healthy snack and restaurant involvement will provide us with a sales level far above this break-even point. We expect to generate $500,000 of net profit on $2.8 million worth of sales in the first year following this success gives our team “an organized way to share their passion and show their pride.”

    Pricing

    Nutts and Brerrys- which includes a variety of beans, peanuts, soybeans and lentils and is truly “a snack that is sacred.” Priced at $2 per package.

    Good in protein eating chickpeas provides you with a vegetarian-friendly source of protein with every cup of cooked chickpeas contain 15 grams . Contain rich source of dietary fiber.  Food rich in fiber help keep your colon health.  Chickpeas also contain vitamins and minerals and significantly boost your intake of manganese and folate. Chickpeas add flavor and texture to a range of dishes. The mineral manganese helps support bone development and wound healing and also helps carry out chemical reactions important to your metabolism.

    Multi-line- These versatile, low-cost, easy-to-maintain snacks provide the end user with a variety of healthy options and is what we consider “doing things right”.

    Chickpeas customers will derive immediate and lasting value from our products. Our healthy snacks, as shown earlier, will both expand existing markets and create new ones. The ROI exceeds the industry norm of 12-18 months. The quality of the products, as well as the attractive and distinctive design features, will work to satisfy existing customers and to attract new ones.