Target Market Strategy

Market

Revenue from Chickpeas Snacks consumable merchandise was $24.5 Hundred last year, an increase of 4.9% over the previous year, according to the Bar and Lounge Merchandiser magazine's latest Bar Snack Report. Within the industry, snacks and cold beverages are the largest product consumed and these two categories are the driving force of the industry. “We need to get smarter as a community as we assess how effective our brand [strategies are].” The snack category grew at a rate of 7% last year, according to the Automatic Merchandiser.  According to the National Bar Association, revenues from Bars and Lounge are expected to reach $321 million. “But in marketing, benefits like advertising impact aren’t easily put into dollar returns. It takes a leap of faith to come up with a number.” This is a large and healthy industry in our economy, and suppliers to this industry are expected to benefit from this growth. All of this indicates that a fast moving, innovative company that can introduce enhanced products to bars/lounge/restaurant customers stand to gain significant market share in a relatively short time span. Chickpeas Snacks will market its healthy snacks to two distinct market segments including; consumers, and suppliers.