Swot

Strengths

The strengths of your brand lie in what we do best, whether it’s serving tasty food, offering quality service at the customer service level “We decided if we can put all the money possible into our customer service, word of mouth will work in our favor.” Other strengths may consist of your pricing structure, such as offering a lower-priced snack item than similar competitors in our area. Other strengths may include serving a specific type of healthy food not served elsewhere in the area.

Weaknesses

We rely on the bartenders to provide the customer service direct to our customers the wait staff may create a weakness for our brand but we are hoping “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” since you’re dependent on them for the personal service they provide to each bar. Another weakness may exist if we do not provide adequate training on allergies and such to the staff. Other weaknesses may include not getting consistent supplies that result in snack items not being available. Relying on an outdated point-of-sale system or using paper to keep track of ordering and stocking is a weakness, because there are better ways of calculating our stockroom, order and financial needs.

Opportunities

We look for opportunities that help out company increase its profits, such as expanding or providing different types of snack choices. Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads in more participating B/L. Finding ways to generate more traffic during slow times, such as in the afternoon, may represent an opportunity for growth. Selling some of our snack products for people to buy and take home represents an opportunity.

Threats

Competing Brands located nearby represent a threat to your business, especially if they sell similar types of snack or have similar healthy choices. New B/L opening up in your area also represent a threat, since area patrons have more options on where to spend their dollars. Other threats consist of the potential rising price of certain organic foods, a threat exists if you need to raise prices or find new suppliers, because you may lose business.